Monday, May 12, 2008

Mixed Messages.

Exhibit A.

"The Washington Mystics Foundation is a national non-profit organization dedicated to improving and maintaining the total health and well-being of youth. The initial focus of the foundation will be in the area of childhood obesity prevention." (Source: Washington Mystics Foundation)

Exhibit B.

"As part of a sponsorship of the WNBA's season-opening week, the [McDonalds] fast feeder's logo will appear on the front of all 14 team jerseys during early-season contests, including three nationally televised games. The WNBA designed the McJerseys to help the Golden Arches launch its Southern-style chicken breakfast sandwich, which is being hyped with a national sampling effort May 15, two days before the women's basketball league's season kickoff." (Source: Advertising Age)

4 Comments:

At 7:23 AM, Anonymous Anonymous said...

Ouch! That's bad! I'll just get my chicken breakfast sandwich from Chick-Fil-A, thank you very much.

 
At 11:05 AM, Anonymous Anonymous said...

Money trumps health yet again!! Sounds McIcky!!

 
At 1:25 PM, Anonymous Anonymous said...

This is like the Virgina Slims Tennis Touranment having proceeds going to the American Cancer Society.

 
At 4:07 PM, Anonymous Anonymous said...

Those southern-style breakfast sandwiches sound like cobblestones paving the path to southern-style obesity!

C&OSpence

 

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